senna
Worth a lookShows searches that convert (25.5% search→purchase), but prices mostly outside the sweet spot ($2.34–$10.29) keeps it on the watch list.
Conversion
Incredible25.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£719K£719K/yr · 452K searches
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,123.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.24avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad£2.34–£10.29cheapest to priciest tracked listing — scored on the share inside $15–$100