59
scales for body weight
Worth a lookShows a $7.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£7.1M£7.1M/yr · 4.9M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Price range
Good£6.06–£24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Review moat
Bad31,433.3avg incumbent reviews — the moat a new listing must climb