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sauna hat
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great143.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.90–£34.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.70avg listing price — sweet spot $15–$100
Market size
Okay£140K£140K/yr · 196K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-34.5%90-day search growth — must beat 0% to launch