45
saline solution
Skip itPrices mostly outside the sweet spot ($2.49–$14.74) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Good£386K£386K/yr · 555K searches
Review moat
Okay1,683.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.49–£14.74cheapest to priciest tracked listing — scored on the share inside $15–$100