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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 31Conversion 45Competition 15Returns 100Price range 71Avg price 83Brand share 0Review moat 62Quality gap 62

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£18.29

avg listing price — sweet spot $15–$100

Price range

Good£5.27–£39.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,022.82

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad£42K

£42K/yr · 63K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand