54
reed diffuser
Worth a lookShows low returns (0.2%), but soft demand (-8.5% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£658K£658K/yr · 1.4M searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,635.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£1.99–£22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.03avg listing price — sweet spot $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch