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recovery boots
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Good529.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£156.25avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£149K£149K/yr · 162K searches
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Price range
Bad£7.42–£606.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale