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quercetin
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.75avg listing price — sweet spot $15–$100
Price range
Good£4.19–£44.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good880avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£325K£325K/yr · 162K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.9%90-day search growth — must beat 0% to launch