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pumice stone for feet
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£421K£421K/yr · 487K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,510.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.19avg listing price — sweet spot $15–$100
Price range
Bad£2.63–£10.83cheapest to priciest tracked listing — scored on the share inside $15–$100