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probiotic complex
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£23.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£8.18–£29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,305.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£114K£114K/yr · 104K searches
Brand share
Bad100%top-5 brand share — brand-locked demand