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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 63Conversion 74Competition 20Returns 100Price range 64Avg price 70Brand share 0Review moat 54Quality gap 76

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.45

avg listing price — sweet spot $15–$100

Price range

Good£6.28–£30.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+40.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,355.08

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad£15K

£15K/yr · 15K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand