63
plastic cups with lids and straws
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great170.37avg incumbent reviews — the moat a new listing must climb
Growth
Great+93.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.34–£22.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£51K£51K/yr · 138K searches
Signals Low Review Barrier