58
plastic cups reusable
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Good692.66avg incumbent reviews — the moat a new listing must climb
Growth
Good+45.4%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Price range
Bad£2.41–£17.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£38K£38K/yr · 83K searches