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picaridin insect repellent
Worth a lookShows demand growing +552.0% this quarter, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Growth
Incredible+552.0%90-day search growth — must beat 0% to launch
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£488K£488K/yr · 212K searches
Review moat
Okay2,421avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£5.09–£15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending