54
period pain relief
Worth a lookShows low returns (0.4%), but soft demand (-23.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£2.61–£35.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.66avg listing price — sweet spot $15–$100
Market size
Good£339K£339K/yr · 650K searches
Review moat
Good1,375.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand