46
perching stool
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£44.24avg listing price — sweet spot $15–$100
Price range
Incredible£15.09–£82.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great345.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay£135K£135K/yr · 142K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand