48
ped egg
Skip itPrices mostly outside the sweet spot ($3.35–$15.59) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+42.5%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,450.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.32avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 65K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad£3.35–£15.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier