65
overbed table
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible£43.67avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good£549K£549K/yr · 642K searches
Review moat
Good1,019.34avg incumbent reviews — the moat a new listing must climb
Price range
Good£12.30–£160.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand