54
otovent
Worth a lookShows searches that convert (18.4% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£17.58avg listing price — sweet spot $15–$100
Price range
Great£7.82–£42.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good864avg incumbent reviews — the moat a new listing must climb
Market size
Good£572K£572K/yr · 177K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand