53
nit comb
Worth a lookShows searches that convert (17.9% search→purchase), but prices mostly outside the sweet spot ($2.01–$13.32) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good£444K£444K/yr · 457K searches
Review moat
Good1,217.73avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Price range
Bad£2.01–£13.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand