40
neti pot
Skip itPrices mostly outside the sweet spot ($5.75–$12.37) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£128K£128K/yr · 140K searches
Review moat
Bad4,268.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.13avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Price range
Bad£5.75–£12.37cheapest to priciest tracked listing — scored on the share inside $15–$100