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naughty jenga
Skip itPrices mostly outside the sweet spot ($7.37–$14.46) — this niche doesn't clear our bar today.
Review moat
Incredible10.69avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.60avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£16K£16K/yr · 32K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Price range
Bad£7.37–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100