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nasal strips
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.9M£1.9M/yr · 1.8M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,917.97avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.83avg listing price — sweet spot $15–$100
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.09–£16.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap