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mushroom complex
Worth a lookShows low returns (0.1%), but soft demand (+0.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good869.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.17avg listing price — sweet spot $15–$100
Price range
Okay£4.36–£22.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£125K£125K/yr · 124K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand