56
mouth swabs
Worth a lookShows searches that convert (19.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great147.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.24–£37.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.83avg listing price — sweet spot $15–$100
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 32K searches
Signals No Dominant Brand