64
motorcycle ear plugs
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+67.3%90-day search growth — must beat 0% to launch
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.87avg listing price — sweet spot $15–$100
Price range
Good£4.71–£42.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay3,671avg incumbent reviews — the moat a new listing must climb
Market size
Okay£106K£106K/yr · 93K searches