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mosquito repellent bracelet
Launch itA $1.1M/yr market growing +304.4% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible+304.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.1M£1.1M/yr · 1.5M searches
Review moat
Good1,212.53avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Price range
Bad£4.01–£11.30cheapest to priciest tracked listing — scored on the share inside $15–$100
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