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51

mepilex border dressings 7 x 7.5

Worth a look

Shows low returns (0.2%), but a small market ($78K/yr) keeps it on the watch list.

Market size 20Growth 51Conversion 75Competition 29Returns 99Price range 77Avg price 80Brand share 24Review moat 79Quality gap 40

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£16.90

avg listing price — sweet spot $15–$100

Review moat

Great427.24

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.57–£41.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Market size

Bad£78K

£78K/yr · 66K searches