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medical scissors
Skip itPrices mostly outside the sweet spot ($2.80–$13.70) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good848.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 72K searches
Price range
Bad£2.80–£13.70cheapest to priciest tracked listing — scored on the share inside $15–$100