53
lube
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.91–$11.97) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.8M£2.8M/yr · 2.7M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,424.24avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Price range
Bad£2.91–£11.97cheapest to priciest tracked listing — scored on the share inside $15–$100