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litter pickers
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 999K searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.30–£25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Review moat
Bad5,497.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch