46
leg lifter
Skip itPrices mostly outside the sweet spot ($3.01–$11.87) — this niche doesn't clear our bar today.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great208.61avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 65K searches
Price range
Bad£3.01–£11.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier