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large condoms
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.53avg listing price — sweet spot $15–$100
Market size
Good£349K£349K/yr · 227K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.43–£21.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,070.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand