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Worth a lookShows low returns (0.1%), but soft demand (-5.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.85avg listing price — sweet spot $15–$100
Review moat
Okay2,767.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay£156K£156K/yr · 157K searches
Price range
Bad£3.06–£18.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand