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Worth a lookShows low returns (0.1%), but soft demand (-31.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.29avg listing price — sweet spot $15–$100
Price range
Good£5.49–£42.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good607.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£41K£41K/yr · 26K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch