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iron drops
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Good893.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 83K searches
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Price range
Bad£5.95–£15.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand