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iodine tablets
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good£3.84–£30.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,420.11avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£40K£40K/yr · 47K searches
Growth
Bad-62.8%90-day search growth — must beat 0% to launch