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immune system booster
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£3.88–£20.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,318.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay£132K£132K/yr · 219K searches
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-44.4%90-day search growth — must beat 0% to launch