54
hot wax
Worth a lookShows low returns (0.4%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good£5.12–£32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,520.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad£68K£68K/yr · 84K searches