45
herbies oregano plus
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great367avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.12avg listing price — sweet spot $15–$100
Price range
Good£7.58–£25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Market size
Bad£79K£79K/yr · 114K searches
Competition
Bad82%top-5 click share — a locked-up shelf