46
heated dog bed
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.33avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.98–£32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,157.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 103K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch