40
hand exercise ball
Skip itPrices mostly outside the sweet spot ($5.27–$13.61) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,966avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£109K£109K/yr · 134K searches
Avg price
Bad£8.26avg listing price — sweet spot $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£5.27–£13.61cheapest to priciest tracked listing — scored on the share inside $15–$100