50
green lipped mussel for humans
Worth a lookShows low returns (0.1%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£14.94avg listing price — sweet spot $15–$100
Review moat
Good523.24avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.50–£31.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£97K£97K/yr · 52K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch