55
grab rail
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but soft demand (-1.6% this quarter) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£12.45avg listing price — sweet spot $15–$100
Price range
Good£5.34–£24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£265K£265K/yr · 365K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,386.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand