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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great374.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good£456K£456K/yr · 696K searches
Price range
Okay£9.73–£19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.92avg listing price — sweet spot $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap