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Prices mostly outside the sweet spot ($4.12–$12.26) — this niche doesn't clear our bar today.

Market size 16Growth 66Conversion 86Competition 21Returns 99Price range 0Avg price 20Brand share 26Review moat 38Quality gap 22

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+45.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,749

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Avg price

Bad£7.07

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 90K searches

Price range

Bad£4.12–£12.26

cheapest to priciest tracked listing — scored on the share inside $15–$100