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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,416avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.45avg listing price — sweet spot $15–$100
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 61K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.42–£11.96cheapest to priciest tracked listing — scored on the share inside $15–$100