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forehead thermometer
Skip itSoft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£11.97avg listing price — sweet spot $15–$100
Price range
Okay£5.00–£24.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£142K£142K/yr · 114K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,741.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.5%90-day search growth — must beat 0% to launch