57
foot scraper
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.54–£22.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£124K£124K/yr · 134K searches
Review moat
Bad4,225.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Signals No Dominant Brand