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finger splints
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good715.87avg incumbent reviews — the moat a new listing must climb
Market size
Good£279K£279K/yr · 649K searches
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Price range
Bad£4.26–£12.29cheapest to priciest tracked listing — scored on the share inside $15–$100